On-demand webinar featuring Walmart Marketplace
Most sellers fight for scraps on Amazon, but the smart ones are winning Walmart
Watch Jordan Schanzer (Flashpricer) and Mikey Canihan (Walmart Marketplace) break down how the Walmart Buy Box is actually scored. Includes the seller who grew Walmart from 5% to 50% of total sales.
Buy Box scoring
The WFS math
Price competitiveness
$75K in incentives
The straight-from-Walmart advice on winning the Buy Box
Why copy-paste repricing strategies for Walmart stall
Amazon has a customer blind spot
13% of Walmart shoppers never cross-shop on Amazon. They open the Walmart app and stay there. If you're not live on Walmart when they search, that sale goes to a competitor every time.
How the Buy Box is actually scored
Mikey runs through the inputs Walmart weighs: listing quality score, price competitiveness, and shipping speed. Plus Jordan comments on which one is the fastest lever to pull.
Better pricing doesn't always mean lower
How Flashpricer sets strategies for WFS, seller-fulfilled, and Walmart 1P competitors, auto-calculates WFS and referral fees, and can even raise your price after you've won the Buy Box.
The WFS and shipping speed math
Items in WFS see ~50% higher GMV on average at ~15% lower cost than seller-fulfilled. Plus the simplified shipping setting that boosts sales ~10%, and when to flip a new listing to WFS.
