Built for clarity and tuned for profit
You'll finally understand if your price moves are working and why
→ Tracks repricing activity and Buy Box ownership
→ Shows orders, revenue, and profit by price point
→ Breaks down daily revenue, COGS, fees, and margin
→ Spots demand trends with seasonal heatmaps
→ Creates AI Performance Reports for each strategy
How it works to give you the big picture
Raw sales data to smarter decisions in seconds
Everything syncs automatically
Flashpricer pulls real-time sales, competitor, and Buy Box data from Amazon and Walmart. Costs sync from your integrations every 30 minutes. Your dashboard P&L (revenue, units, profit, margin, ROI, inventory value) stays current.
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Each price change gets a full audit trail
The system logs what triggered each change, which strategy fired, the previous and new price, your min/max boundaries at that moment, and estimated profit. It also captures a snapshot of the competition for review.
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AI analyzes your strategy performance
Pick a date range and get a breakdown of revenue change %, units sold change %, profit change %, COGS and fee shifts, plus an AI-generated summary of what's driving the trend. You can download the report and share it with your team.
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You can easily drill into what matters
Use preset filters to surface listings selling at min, generating sales at max, suppressed Buy Boxes, negative profit, missing costs, or repricing errors. Then see pricing history, order-level profit, and seasonality heatmaps for any SKU.
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Why better margins start with better data
Your business can't take off if you're flying blind
Find your most profitable price
Plots orders, revenue, and profit at every price a SKU has sold at. You can see where volume and margin overlap. Filter by custom date ranges to compare performance during Prime Day, Black Friday, or any window you choose.
Trace any price change to the second
Records the trigger, the strategy that fired, the price before and after, your estimated profit, and a full snapshot that shows who held the Buy Box and what every competing offer looked like. If something seems off, you'll know why.
Let AI tell you if a strategy is working
Generates a performance report on any strategy. Pick a date range and we compares it to the prior period, then produce a breakdown of revenue, units, profit, COGS, and fee changes with an AI-written summary of any trends.
Go from big picture to the finer details
Shows your topline numbers. Filter by sales channel, fulfillment type, or strategy. Click into any SKU for pricing history with Buy Box overlay, seasonality heatmaps, and a tab that shows profit on every individual sale.
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You've got questions, we've got data
What's the difference between Advanced Insights and Automated Reports?
Advanced Insights is the real-time, interactive analytics you see inside Flashpricer — pricing history, profit distribution, repricing event logs, and seasonality heatmaps at the SKU level. Automated Reports are scheduled email deliveries (daily, weekly, or monthly) that send you filtered snapshots of your catalog, like listings generating sales at max price or SKUs with suppressed Buy Boxes. They work together: Reports flag what needs attention, Advanced Insights helps you figure out why.
Can I filter my analytics to a specific sales channel or time period?
Yes. The dashboard P&L numbers adjust instantly when you filter by sales channel (Amazon, Walmart), fulfillment type (FBA, FBM, WFS), or specific strategy. Inside Advanced Insights on any SKU, most charts — including Revenue & Profit by Day, Sales Distribution by Price, and Seasonality Heatmaps — support custom date ranges so you can zoom into periods like Prime Day or Q4.
Do I need to enter my costs manually for the P&L to work?
Not if you're using one of our integrations. Flashpricer syncs costs automatically every 30 minutes from partners like SkuVault, Linnworks, Finale Inventory, and Sellercloud — or from a hosted CSV, FTP, or Google Sheet. If you don't have an integration set up, you can enter costs manually or upload them in bulk. Products with missing costs will show a "Missing Cost" badge so you know exactly which ones need attention.
What are AI Performance Reports?
AI Performance Reports are powered by Flashpricer's CH.AI. You select any pricing strategy and a date range, and Flashpricer compares that period against the prior equivalent window. The report breaks down changes in revenue, units sold, profit, COGS, and fees, then generates a written summary of what's driving the trend. You can download it and share it with your team.
How far back does the pricing history go?
The repricing history chart shows the last 7 days or the most recent 70 price change events, whichever covers more ground. It tracks your price, competition price, min/max boundaries, orders, and Buy Box ownership — all on one chart.