Purpose-built AI repricing for private label brands
Price optimization that maximizes revenue for your brand
→ Runs continuous pricing experiments for your brand
→ Finds the price point that maximizes profit and BSR
→ Identifies competing products in your category
→ Analyzes sales history, seasonality, and competition
→ Removes emotion and guesswork from pricing
How we use AI to find an optimized price for every SKU in your catalog
Strategic pricing for the smartest brands
Connect your catalog and select products
Flashpricer syncs directly to your Amazon or Walmart Marketplace catalog so your SKUs, sales history, and cost data are in place in minutes. Pick the products you want CH.AI to manage — you can start with a single SKU and expand, or apply a strategy across your whole brand. Cost sync through integrations (SkuVault, Linnworks, Finale Inventory, Sellercloud, and more) keeps your margin math current.
1
Identify your true competition
Unlike reseller repricing, which targets the sellers on your ASIN, Private Label repricing targets the other brands in your search results. We auto-suggest similar products from your category. You confirm or reject each, so the competitive set reflects the listings you actually compete against — not every product that happens to share a keyword. You can refine the set any time as competitors change.
2
Analyze and react to market conditions
We analyze your sales history, the confirmed competitor prices, BSR movement, daily demand fluctuations, and your fulfillment and cost data. It builds a price sensitivity profile for every SKU: what the market will bear at weekday vs. weekend, low stock vs. restock, launch phase vs. maturity. That profile becomes the foundation for every future price move.
3
Run continuous pricing experiments
Within your min and max thresholds, we run controlled micro-experiments — small upward and downward moves, each measured against velocity, conversion, and margin. Profitable patterns get reinforced, unprofitable ones get discarded, and the price adjusts in real time. You set the guardrails; AI finds the equilibrium between sales volume and margin.
4
Why brands who price dynamically are the ones that win
Setting and forgetting your price is a profit margin leak
Compete even when you own the ASIN
Just because you're not vying for the Buy Box doesn't mean you aren't competing. Marketplace algorithms are always ranking you against dozens of similar listings on price, conversion, and velocity.
Balance sales velocity and profit margin
Raise your price $2 and sales might stay flat. That's pure margin left on the table. Drop $2 and velocity might surge enough to lift BSR and traffic. Most brands never know because they never test.
Protect profit even when market shifts
Min price ties to real cost, fees, and ROI so your price never dips below what is profitable. It adjusts with costs and demand. We deliver revenue growth without slashing prices or hurting brand perception.
Scale pricing decisions smartly
Manual pricing breaks as you add SKUs. Each product has unique costs, competition, and seasonality to track. We automate precise pricing for your whole catalog so you can focus on growth.
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Questions about repricing for brands
Does it work on both Amazon and Walmart?
Yes. Flashpricer is a multi-channel platform — CH.AI Private Label strategies can run on Amazon and Walmart listings from the same dashboard, with channel-aware logic that respects each marketplace's dynamics and your per-channel margin targets.
Will CH.AI ever drop my price below my margin floor?
No. Every experiment runs inside the minimum and maximum thresholds you set. Min prices are calculated from your real cost, marketplace fees, and ROI/margin target — so the floor reflects profitable-to-sell, not break-even. If a supplier cost changes, the min recalculates automatically.
Q: What data does CH.AI analyze, and how does it identify my competitors?
Flashpricer auto-suggests similar products from your category based on marketplace data — you confirm or reject each suggestion, so the competitive set reflects the listings you actually compete against. From there, CH.AI analyzes your sales history, competitor prices and BSR movement, day-over-day demand patterns, your cost data, marketplace fees (FBA, WFS, FBM shipping, referral), and your ROI or margin targets. Over time, it builds a price sensitivity profile for each SKU — what the market will bear in different contexts.
What's the difference between Flashpricer's Private Label repricing and Buy Box repricing?
Buy Box repricing targets other sellers on the same ASIN and competes on speed — whoever adjusts fastest wins the Buy Box. Private Label repricing targets the other brands in your category and competes on balance — the right price for velocity, margin, and rank across your own listings. One is built for resellers fighting over a shared listing; the other is built for brand owners optimizing listings they control.
I'm a private label brand. I don't have competitors on my ASIN. Do I actually need a repricer?
Yes, and for a different reason than resellers do. Your competition isn't on your listing — it's in the search results. When a shopper searches your category, marketplace algorithms compare you against every similar listing on price, conversion rate, and velocity. If your price drifts away from market expectations, you lose visibility before anyone clicks. Private Label repricing keeps your price tuned to the category you're actually competing in.
Does CH.AI work with MAP policies?
Yes. If a product has a Minimum Advertised Price assigned, Flashpricer uses the greater of your MAP or your calculated min as the price floor. MAP enforcement can be toggled per strategy and only applies to products with a MAP value set.
Which plan includes the CH.AI Private Label algorithm?
CH.AI Private Label strategies are available on Turbo and above. The full plan breakdown is on the Pricing page. Private label SKUs are counted and priced differently than Buy Box repricing listings. If you have any questions about what plan is right for you, just reach out to us!