Built for private label brands on Amazon & Walmart
Purpose-built AI repricing for brands who want to increase profit
Flashpricer's CH.AI Private Label algorithm runs continuous pricing experiments inside your profit guardrails to find the velocity-vs-margin sweet spot for every SKU in your catalog.
AI-powered algorithm
Category-aware competition
Continuous experiments
Auto-protected margin floor
The biggest assumption in private label is the most expensive one
How Flashpricer finds and beats your competition
Connect your catalog and SKUs
Flashpricer easily syncs to your Amazon and Walmart catalogs, bringing in SKUs, sales history, cost data, and more. Start with one SKU or apply CH.AI across your whole brand. Cost sync through SkuVault, Linnworks, Finale Inventory, Sellercloud, and others keeps your margin math current.
1
Confirm your category competitors
Unlike reseller repricing, which targets the sellers on your ASIN, CH.AI Private Label targets the other brands in your search results. Flashpricer auto-suggests similar listings and lets you confirm or reject each one, so the competitive set reflects the listings you actually compete against.
2
Analyze your data and the market
CH.AI analyzes your sales history, the confirmed competitor prices, BSR movement, daily demand patterns, and your fulfillment and cost data. It builds a per-SKU price sensitivity profile: what the market will bear weekday vs. weekend, low stock vs. restock, launch vs. maturity.
3
Automate continuous pricing experiments
CH.AI runs small upward and downward moves inside your min and max thresholds, then measures each against velocity, conversion, and margin. Profitable patterns reinforce, unprofitable ones get discarded, and the price keeps adjusting in real time to make you more profit.
4
Built for the way private label sellers compete
Why the smartest brands experiment with Flashpricer
CH.AI algorithms
Automatically runs pricing experiments for your SKUs, using category competition, seasonality, and sales history to find the most profitable price.
Market insights
Generates interactive per-SKU price sensitivity profiles, repricing event timelines, profit distribution by price, and seasonality heatmaps.
Automated reports
AI Performance Reports compare your price against your top competitors over time, then get delivered to your team on whatever schedule you set.
Profit protection
Auto-calculated min/max from your real costs, marketplace fees, and ROI target. MAP compliance and a floor CH.AI cannot experiment below.
The biggest assumption in private label is the most expensive
Why you need a repricer even when you aren't fighting for the Buy Box
Most private label brands assume owning the listing means they don’t need to reprice, but the marketplace still ranks you against competing offers on price, conversion rate, and velocity. Flashpricer keeps your pricing aligned through continuous, controlled testing.
→ Continuously tests prices to find the most profit
→ Keeps your listing aligned with market expectations
→ Balances price, conversion rate, and sales velocity
→ Prevents revenue loss caused by static pricing
→ Constantly adjusts to seasonality and competition
Repricing built for your unique business model
Whether you're scaling a catalog or launching a single SKU, CH.AI fits
Wholesale, online arbitrage, retail arbitrage — the strategy, SKU count, and time you have to babysit a tool all look different. Flashpricer adapts to your needs.
Manual pricing breaks down the moment your catalog crosses 50 SKUs. Every product has its own cost curve, its own competitive set, its own seasonality. CH.AI runs every SKU on its own optimization path in parallel — so a brand with 50 products and a brand with 5,000 both get per-SKU precision. Your team stops managing prices and starts managing growth.
When you don't yet know what the market will pay, manual experimentation is slow, emotional, and expensive in lost sales. CH.AI runs controlled micro-experiments inside the floor and ceiling you set, building a price sensitivity profile from the first day of sales. By the time you're 90 days in, you know what your real ceiling is — and you've been earning at it the whole time.
Each marketplace's algorithm and shopper behavior is different. CH.AI runs channel-aware logic from one dashboard — your Amazon strategy, your Walmart strategy, and your per-channel margin targets all live in the same engine. No price mismatches, no separate logins, no parallel teams.
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+29%
Revenue
Growth
Don't just take our word for it
What our clients are saying about the Flashpricer effect
Real sellers running real Amazon and Walmart brands. See what happens when your repricer was actually built for private label.
Tripled my sales with this change
"Our sales and margins had been slipping for months, and manual repricing just wasn’t enough to keep up with the pace of the market. We were constantly reacting and still falling behind. After switching to Flashpricer, we quickly realized we actually had room to increase our prices without slowing down sales volume. That was a big shift for us. It not only reversed the decline, but ultimately helped us triple profit while continuing to scale revenue."
Gregg Myles
Owner of PerfectCurve
Mind-blowing AI price experiments
"Watching it analyze my listings to identify true comparable competitors—and then use my own sales history to start testing different price points—was honestly mind blowing. It wasn’t just reacting to the market, it was actively figuring out where my products should be priced. Within days, I could see it dialing things in and uncovering opportunities I never would’ve found manually. It completely changed how I think about pricing."
Manuel Campos
Private label brand owner
More strategic approach to repricing
"After making the switch to Flashpricer, I quickly realized my listings were actually underpriced. I had been leaving money on the table without even knowing it. For the longest time, I was hesitant to raise prices because I assumed it would slow down my sales and hurt my momentum. But once I saw how the data actually played out, that fear disappeared. Now I have the confidence to price more strategically, knowing I’m not sacrificing volume to improve margins."
Noah Mincis
7-figure Walmart seller
442M
Daily price changes
$129M
Monthly gross sales
4.8
Amazon reviews