Built for every scenario your business throws at you
If your repricer can't handle the edge cases, you need a better one
→ Sets rules by fulfilment method (FBA, WFS, FBM)
→ Competes differently against Amazon or Walmart
→ Ignores sellers by name, rating, and handling time
→ Handles no competition and out-of-stock scenarios
→ Assigns strategies per SKU or in bulk
How it works to give you total control
Your strategy built exactly the way you need it
Pick who you compete against
Target the Buy Box holder, lowest price, lowest FBA, lowest FBM, or specific sellers by name or ID. Ignore anyone you don't consider real competition. Low feedback, slow handling times, you name it.
1
Set your own pricing actions
Match, add, subtract by dollar or percentage, set to min, set to max, or do not reprice. Flexible custom rules are available for every scenario on every plan, with no options locked behind higher tiers.
2
Handle the edge cases easily
Build dedicated rules for when the Buy Box is suppressed, when you're the only seller, or when your item goes out of stock. Most repricers just stop working in these situations. Yours won't.
3
Apply custom rules at any scale
Assign a strategy to a single SKU or thousands at once. Run different strategies on Amazon and Walmart simultaneously. Change anything with one click whenever your business needs shift.
4
Why granularity wins for sellers with growing businesses
Because no two products compete in the exact same way
Built for your business model
Wholesale, online arbitrage, retail arbitrage, and private label all have different competitive dynamics. Flashpricer lets you build strategies that actually match how you sell, not how a generic repricer thinks you should.
We've got every scenario covered
Suppressed Buy Box? Out of stock? No competition? Amazon is the seller? Other repricers leave you guessing. Flashpricer has a dedicated rule for each of these unique situations so your pricing never just stops working.
Compete on your own specific terms
Don't want to race an FBM seller to the bottom when you're FBA? Filter them out. Want to stay $1 above Amazon but match everyone else? Done. The rules match the way smart sellers actually think about pricing strategy.
Paired with real-time repricing speed
The most detailed strategy in the world means nothing if it takes 30 minutes to execute. Flashpricer reacts instantly to changes in marketplace conditions, then applies your custom rules faster than any other repricing software.
Your strategic repricing questions, answered
I have a really specific scenario — can Flashpricer handle it?
Probably. Sellers tell us things like "I want to match FBA sellers but stay $1 above Amazon and go to max when there's no competition" — and that's a single strategy in Flashpricer. If you're not sure, book a free consultation and our team will build it with you during onboarding.
What happens when there's no competition or the Buy Box is suppressed?
You set the rules for that. Most repricers just stop working when the Buy Box is suppressed or you're the only seller on a listing. With Flashpricer, you can create dedicated rules for those exact situations — like going to your max price when there's no competition, or holding your current price when the Buy Box is suppressed.
What pricing actions are available?
Match, add, subtract (by dollar or percentage), set to min, set to max, and do not reprice. Every action is available for every scenario on every plan — we don't lock features behind higher tiers.
Can I apply different strategies to different products?
Yes — strategies are assignable at the individual SKU level or in bulk. So you could run an aggressive Buy Box strategy on your high-competition listings and a margin-focused strategy on everything else. You can also run completely different strategies on Amazon and Walmart at the same time.
How granular can I get with my repricing strategies?
Very. You can set different rules based on fulfillment method (FBA vs. FBM, WFS vs. MFN), compete differently against Amazon or Walmart as a seller, ignore competitors by feedback score or handling time, and create dedicated behavior for scenarios like suppressed Buy Box or out-of-stock. You can also target or ignore specific sellers by name or ID. If you can think of the scenario, there's probably a rule for it.