Built for resellers on Amazon & Walmart Marketplace
The repricer for resellers who refuse to keep racing to the bottom
Flashpricer helps wholesale and arbitrage sellers win the Buy Box faster, hold it longer, and capture every dollar of margin between your floor and the ceiling.
Win more Buy Boxes
Instant price changes
Yo-Yo spiral up setting
AI-powered strategies
Win and keep the Buy Box at the highest price point possible
How Flashpricer maximizes your profit
Detect Buy Box changes in real time
Sub-30-second price updates on every plan. While other repricers throttle their lower tiers to 15-minute or 4-hour cycles, Flashpricer reacts the moment a competitor moves, so you never miss the window to act.
1
Win the Buy Box at the right price
Custom rules pick how you compete: against the Buy Box holder, the lowest FBA seller, the lowest FBM seller, Amazon as a seller, or specific seller IDs. Match, add, subtract, or set to min. We've got every scenario covered.
2
Stop chasing competitors' prices
Once you've got it, Don't Lower My Price stops downward price changes and only allows upwards changes based on the next closest, more expensive competitor. Designed to maximize your profit while you are in the Buy Box.
3
Maximize the Buy Box algorithmically
The Algorithmically Optimize Price setting nudges your price upward until it finds the highest point that still holds the Buy Box. You discover the real ceiling instead of guessing it doesn't exist.
4
Built for the way sellers actually compete
Why the smartest resellers switch to Flashpricer
Instant repricing
Sub-30-second price changes on every plan. Beat slower repricers by 15 minutes to 4 hours and never get throttled because of your tier.
Buy Box optimization
Win the Buy Box, hold it without lowering, then maximize the price algorithmically. Compete on FBA, FBM, Buy Box holder, or specific sellers.
Custom strategies
Set rules for FBA vs. FBM, Amazon vs. Walmart, suppressed Buy Box, no competition, out of stock, feedback score, handling time, seller ID, and more.
Profit protection
Auto-calculated min/max from your real costs and marketplace fees. MAP compliance, suspicious cost-change alerts, and a floor we'll never cross.
The spiral-up advantage for your best-selling SKUs
Yo-Yo Repricing helps your listings reach a higher ceiling
Most repricing logic only moves one direction — down. Yo-Yo Repricing schedules automatic price lifts on your highest-velocity products, holds the higher price long enough to register with the marketplace, then hands control back to your regular strategy.
→ Schedules price lifts every 60-180 minutes
→ Holds for a set duration to test your true ceiling
→ Hands control back to your regular strategy
→ Offers target options like go-to-max or average price
→ Lifts your average selling price over time
Repricing built for your unique business model
Whether you're sourcing pallets or scanning shelves, Flashpricer fits
Wholesale, online arbitrage, retail arbitrage — the strategy, SKU count, and time you have to babysit a tool all look different. Flashpricer adapts to your needs.
Auto-calculate min/max prices for every SKU based on real cost data synced every 30 minutes from SkuVault, Linnworks, Finale Inventory, Sellercloud, Flxpoint, or SureDone. MAP compliance enforced as a hard second layer. Suspicious cost-change alerts catch supplier data errors before they wreck your floor. Bulk strategy assignment so you can manage thousands of items without touching them individually.
Sub-30-second repricing speed on every plan means your price moves before the deal disappears. Yo-Yo Repricing tests higher prices on the products that are moving fastest, capturing the upside before the next competitor lists. Profit-per-unit math is built in — not bolted on after the fact.
15-minute setup, white-glove onboarding, and pre-built strategies that handle the common cases — Don't Lower My Price when you have the Buy Box, Algorithmically Optimize Price when you want upside, Set to Max when there's no competition. Trust the automation to defend your floor and capture margin while you focus on sourcing.
You're managing the same catalog in two completely different tools. One for Amazon, one for Walmart, each with its own UI, login, and quirky strategy logic. Every cost change, every margin update, every strategy tweak has to happen twice.
Flashpricer manages Amazon and Walmart from a single dashboard, with one login and strategies tailored to each marketplace. Cost data syncs once and applies to both. Custom rules transfer where they should and stay separate where they need to. You stop toggling between tools and start running one operation across two marketplaces.
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Don't just take our word for it
What our clients are saying about the Flashpricer effect
Real sellers running real Amazon and Walmart accounts. See what happens when your repricer was actually built for the marketplace.
A repricer you can rely on
“Speed isn’t optional in repricing. If your tool lags, you’re already losing. That’s why we switched to Flashpricer. It reacts instantly to market changes, staying consistently competitive for the Buy Box, and protecting our margins without guesswork. Most repricers struggle to balance speed and accuracy, but this one delivers both. In a space where seconds directly impact sales, we needed something we could rely on, and Flashpricer has been exactly that.”
Emily Baker
@crazyflippinmom
It just freaking works
"Ever since I made the switch to Flashpricer, I feel like I'm always one step ahead of my competition. Price changes happen so fast that by the time other sellers react, I’ve already adjusted and locked in the Buy Box. I don’t know exactly how it’s doing it behind the scenes, but it consistently puts me in a better position—and it freaking works."
Ory Hershcovich
7-figure Amazon seller
More strategic approach to repricing
One simple change can dramatically improve your profitability on Amazon, and Flashpricer makes it easy to execute. By setting a smart minimum above the lowest offers and layering in automated price increases, Flashpricer helps you capture those higher-margin sales without constant manual adjustments. It’s a more strategic approach to repricing—and a clear edge over the average seller.
Warner Fields
@fieldsofprofit
A simple, clear win
I’ve tested a lot of tools, but I only stick with the ones that actually deliver value, and Flashpricer is one of them. I recently set a product with a $22 minimum price, and it automatically sold at $25.50, pulling in extra profit on a listing I was fully prepared to break even on. Those incremental gains add up fast over the course of a month and easily pay for the software. It’s a simple example, but a clear win.
Bryan Lacourse
@bryan_limitless
Buy Box price actually matches
"Other repricers I tried never seemed to be working totally right. The Buy Box price shown in the tool didn’t always match what I actually saw on the front end of Walmart, which made it hard to trust what was happening. I was constantly second-guessing whether my listings were really competitive or not. With Flashpricer, everything lines up exactly as expected—and that level of accuracy has made a huge difference. Not anymore."
Allan Gonzalez
7-figure Walmart seller
442M
Daily price changes
$129M
Monthly gross sales
4.8
Amazon reviews