Official Amazon solution provider
The best Amazon repricer for sellers looking for an edge
Flashpricer helps the smartest Amazon sellers outpace competitors, increase profit margins, and win the Buy Box faster with intelligent, automated repricing.
Amazon Business
Private label brands
15 minutes faster
AI Buy Box strategies
Designed specifically to increase profit on Amazon
Why the smartest sellers call us the #1 Amazon repricer
Battle tested
Built by sellers, hardened on real Amazon catalogs. 2025 Golden Seller Award winner for Best Repricer. The software that 7-figure operators move to when they've outgrown price management tools.
Speed that matters
Detect price, stock, and cost changes in seconds. Push live to Amazon in under four minutes. Every step is timestamped, so you never have to guess whether your repricer is actually working.
Built for Amazon
Our strategies handle everything from FBA fee calculations to suppressed Buy Box rules, Seller Central min/max sync, and full Amazon B2B pricing. Every Amazon edge case is built in from the beginning.
Official partner
A verified Amazon Solution Provider. Sanctioned data access, direct API pipelines, and a repricing engine that works the way Amazon expects, keeping your account clean and your listings live.
The speed problem most repricers can't catch
Stop selling below cost while your repricer catches up
Your costs are always moving, and your minimum price moves with them. If your repricer is slow to react, you can sell below cost for hours before anyone notices.
Flashpricer syncs cost data automatically through easy integrations. The moment new costs land, your minimum recalculates and the engine pushes a new price to Amazon in under four minutes.
Other repricers can take 15 to 25 minutes just to acknowledge a new minimum, then lag again before the price appears on Amazon. That gap is real margin leaking out, and on a fast-moving listing it adds up.
From marketplace moves to optimized prices in seconds
How Flashpricer wins the Amazon Buy Box
Real-time Amazon data, every second
We monitor Amazon listings continuously, detecting Buy Box shifts and competitor price changes in seconds. No batch polling, no stale data, no waiting for the next sync.
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Amazon-aware strategies applied
Custom rules check fulfillment method (FBA or FBM), seller status, and your Amazon-specific min/max, including auto-calculated FBA fees and Seller Central sync.
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Optimal Amazon price calculated
The engine finds the highest price you can set and still win the Buy Box, accounting for FBA fees, MAP compliance, and your real-time cost data.
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New price is pushed live instantly
The update goes out immediately, with no batch cycle, no plan-tier throttling. Every plan gets sub-30-second speeds on Amazon, the fastest Amazon's platform will accept.
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Why thousands of Amazon sellers choose Flashpricer
Flashpricer was built for how your Amazon businessoperates
Clients trust us to deliver effective, tailored repricing strategies that drive growth and increase margins across both marketplaces.
You didn't build your business just to watch margins evaporate in a price war. Most repricers only know how to go down. Flashpricer goes up.
Our Yo-Yo repricing automatically tests higher price points at set intervals, then returns to your regular strategy, so you're constantly probing for more margin without lifting a finger.
When you own the Buy Box, "Don't Lower My Price" mode only moves your price upward toward the next competitor. Our algorithmic optimization gradually increases your price until it finds the ceiling that still keeps you in the Buy Box.
The result: you win the Buy Box and keep it at the highest possible price.
You set a price when you launched. Maybe you or your agency changed it a few times since. But you've never really known if $24.99 would outsell $27.99, or if $29.99 would've worked just as well.
Flashpricer's CH.AI algorithms take the guesswork out of pricing. Our system analyzes your sales velocity, competitor landscape, and demand patterns to find the optimal price for every SKU in your catalog. It runs pricing experiments automatically, adjusting in real time to shifts in seasonality, ad spend, and inventory levels. That way, you're always at the price that maximizes total profit, not just the one you picked on launch day.
Your B2B listings are running on autopilot, mirroring whatever you charge on the consumer side. Amazon Business already accounts for 20% of revenue for many sellers, and average order size runs roughly 2x what B2C generates. If your repricer can't compete for the B2B Buy Box, you're handing that channel to whoever can.
Flashpricer is the only repricer with a dedicated Amazon Business strategy type. Compete for the B2B Buy Box through Amazon's Business API, layer in quantity discount tiers for bulk buyers, and let the engine enforce Amazon's strict B2B ≤ B2C rule automatically. Your B2B strategy runs independently from your consumer pricing, so the same dashboard manages both channels without one breaking the other.You're managing the same catalog in two completely different tools. One for Amazon, one for Walmart, each with its own UI, login, and quirky strategy logic. Every cost change, every margin update, every strategy tweak has to happen twice.
Flashpricer manages Amazon and Walmart from a single dashboard, with one login and strategies tailored to each marketplace. Cost data syncs once and applies to both. Custom rules transfer where they should and stay separate where they need to. You stop toggling between tools and start running one operation across two marketplaces.
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+29.5%
Average
revenue
Don't just take our word for it
What our clients are saying about the Flashpricer effect
Real sellers running real Amazon accounts. See what happens when your repricer was actually built for the marketplace.
A repricer you can rely on
“Speed isn’t optional in repricing. If your tool lags, you’re already losing. That’s why we switched to Flashpricer. It reacts instantly to market changes, staying consistently competitive for the Buy Box, and protecting our margins without guesswork. Most repricers struggle to balance speed and accuracy, but this one delivers both. In a space where seconds directly impact sales, we needed something we could rely on, and Flashpricer has been exactly that.”
Emily Baker
@crazyflippinmom
It just freaking works
"Ever since I made the switch to Flashpricer, I feel like I'm always one step ahead of my competition. Price changes happen so fast that by the time other sellers react, I’ve already adjusted and locked in the Buy Box. I don’t know exactly how it’s doing it behind the scenes, but it consistently puts me in a better position—and it freaking works."
Ory Hershcovich
7-figure Amazon seller
Tripled my sales with this change
"Our sales and margins had been slipping for months, and manual repricing just wasn’t enough to keep up with the pace of the market. We were constantly reacting and still falling behind. After switching to Flashpricer, we quickly realized we actually had room to increase our prices without slowing down sales volume. That was a big shift for us. It not only reversed the decline, but ultimately helped us triple profit while continuing to scale revenue."
Gregg Myles
Owner of PerfectCurve
More strategic approach to repricing
One simple change can dramatically improve your profitability on Amazon, and Flashpricer makes it easy to execute. By setting a smart minimum above the lowest offers and layering in automated price increases, Flashpricer helps you capture those higher-margin sales without constant manual adjustments. It’s a more strategic approach to repricing—and a clear edge over the average seller.
Warner Fields
@fieldsofprofit
A simple, clear win
I’ve tested a lot of tools, but I only stick with the ones that actually deliver value, and Flashpricer is one of them. I recently set a product with a $22 minimum price, and it automatically sold at $25.50, pulling in extra profit on a listing I was fully prepared to break even on. Those incremental gains add up fast over the course of a month and easily pay for the software. It’s a simple example, but a clear win.
Bryan Lacourse
@bryan_limitless
442M
Daily price changes
$129M
Monthly gross sales
4.8
Amazon reviews
Amazon repricing questions, answered
Can I run Amazon and Walmart from the same account?
Yes. Flashpricer manages both marketplaces from one dashboard with one login. Strategies are tailored per marketplace, with Walmart-aware logic for Walmart and Amazon-aware logic for Amazon, but they share the same cost data, the same min/max calculations, and the same UI. Most multichannel sellers come for one marketplace and end up consolidating both because the alternative is running two tools that don't talk to each other.
Does Flashpricer reprice my Amazon Business listings too?
Yes. Flashpricer is the only repricer with a dedicated Amazon Business strategy type. You can compete for the B2B Buy Box through Amazon's Business API, set quantity discount tiers for bulk buyers, and run B2B pricing fully independent of your consumer strategy. The system enforces Amazon's B2B ≤ B2C rule automatically, so your B2B price will never break compliance with what's set on the consumer side.
How does Flashpricer handle FBA vs. FBM listings differently?
Every strategy can have separate rules for FBA and FBM competition. Match FBA sellers but stay $1 below FBM. Ignore FBM altogether. Compete for the Buy Box on FBA listings but use a price-based rule on FBM. The strategy editor lets you set independent behavior for fulfillment method, seller status, feedback score, handling time, and Amazon as a competitor, all in one rule set.
What happens to my prices when my costs change?
Flashpricer syncs cost data automatically through integrations like SkuVault, Linnworks, and Flxpoint, refreshing every 30 minutes. The moment a new cost lands, your minimum price recalculates and the engine pushes a new Amazon price in under four minutes. You never sell below your true minimum because the system enforces it absolutely, even mid-cost-change.
How fast does Flashpricer reprice on Amazon?
Sub-30-second updates on every plan. Most Amazon repricers throttle their lower tiers, leaving small and growing accounts with 15-minute or even hourly cycles while top-tier customers get the speed everyone needs. Flashpricer pushes every change live immediately, with no batch cycles, no plan-tier throttling, and no waiting.