Powered by CH.AI for smarter pricing every time
AI repricing that finds the price you'd never guess manually
→ Learns from sales data, competitors, and demand
→ Wins and keep the Buy Box at the highest price
→ Optimizes pricing for private label brands
→ Boosts sales velocity on slow-moving SKUs
→ Takes the guesswork out of new product launches
How it works strategically to increase profit
Smart algorithms optimize your price on every SKU
Smart Buy Box algorithm
Machine learning that wins and holds the Buy Box at the highest possible price, not just the lowest one that qualifies. It actually looks for opportunities to raise your price.
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Sales Velocity algorithm
Automatically balances profitability with sales volume. When demand is high, it protects margin. When sales slow, it finds the price point that gets them moving again.
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Product Launch algorithm
Optimizes pricing for new SKUs from day one. No more guessing your launch price and waiting weeks to see if it worked. The algorithm tests and adjusts in real time.
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Private Label algorithm
Analyzes sales trends, off-listing competitor data, and demand signals to find the price that maximizes revenue for your brand, even when you own your own listing.
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Why AI-powered pricing beats static rules
CH.AI reprices you for where the market is heading
It learns your catalog like a pro
CH.AI doesn't apply the same logic to every SKU. It builds a pricing model around each product's sales history, competition pattern, and margin profile. It uses these inputs to get smarter over time.
It raises prices, not just lowers them
Most repricers only know how to go down. CH.AI actively looks for opportunities to push prices up when market conditions allow. You'll capture margin other sellers leave on the table.
It works for resellers and brands alike
Whether you're competing for the Buy Box on a shared listing or optimizing a private label product with no direct competition, there's a CH.AI algorithm built specifically for your business model.
It pairs with Flashpricer's speed
AI insights are only as good as the repricer executing them. CH.AI decisions are pushed live in seconds. We never queue you for the next batch cycle. That means you're always priced right, right now.
Your questions about CH.AI, answered
Are CH.AI algorithms available on every plan?
CH.AI algorithms are available on our Pro plan and above. If you're not sure which plan fits your needs, start with a free 14-day trial or book a consultation and we'll walk you through it.
Can I use CH.AI algorithms and custom repricing rules at the same time?
Yes. You can assign CH.AI algorithms to some products and custom rules to others — it's all managed at the strategy level. A lot of sellers use the Smart Buy Box Algorithm for their high-volume competitive listings and custom rules for SKUs where they want more manual control. You can mix and match however you want.
Do I need to understand AI or machine learning to use CH.AI?
Not at all. You just select the algorithm that matches your goal, set your min and max prices, and turn it on. CH.AI handles the analysis and pricing decisions behind the scenes. You can always see exactly what it's doing in your repricing history. We believe in full transparency, not a black box.
Which CH.AI algorithm should I use?
It depends on your business model. If you're a reseller competing for the Buy Box, start with the Smart Buy Box Algorithm. It's designed to win and hold the box at the highest profitable price. If you sell private label products, the Private Label Algorithm and Sales Velocity Algorithm are your best fit. They optimize pricing even when there's no direct competition. Launching a new product? The Product Launch Algorithm takes the guesswork out of setting your initial price. Not sure? Our team will help you pick the right one during onboarding.
How is CH.AI different from the "AI" other repricers advertise?
A: A lot of repricers slap "AI" on what's really just a set of if/then rules. CH.AI is actual machine learning. It analyzes your sales history, competitor behavior, and demand patterns to calculate the optimal price for each individual SKU. It doesn't just react to what competitors do. It learns what works for your catalog and adjusts on its own over time.