Built for private label brands on Amazon & Walmart
Purpose-built AI repricing for brands who want to increase profit
Flashpricer gives brands three ways to move price: AI-driven profit optimization, positioning against competing products, or your own sales velocity.
AI-powered algorithms
Category-aware competition
Velocity and inventory
Auto-protected margin floor
The biggest assumption in private label is the most expensive
Why you need a repricer even when you aren't fighting for the Buy Box
Most private label brands assume owning the listing means they don’t need to reprice, but the marketplace still ranks you against competing offers on price, conversion rate, and velocity. Flashpricer keeps your pricing aligned through continuous, controlled testing.
→ Continuously tests prices to find the most profit
→ Keeps your listing aligned with market expectations
→ Balances price, conversion rate, and sales velocity
→ Prevents revenue loss caused by static pricing
→ Constantly adjusts to seasonality and competition
Three private label strategies, one set of guardrails
We let brands pick the signal that should be driving their price
You don’t need another seller on your listing to price dynamically. Flashpricer gives private label brands three powerful strategies based on profitability, competitors, or their own sales signals.
Best for brands that want to experiment with new price points.
CH.AI optimizes for profit dollars, not the lowest price and not the highest margin. 70 units at $9 of profit beats 100 units at $5, and finding that trade is the entire job. It reads your sales history, demand patterns, competing listings, and inventory, then moves price inside the min and max you set. Turn on Optimize for Units Sold and it leans harder on velocity when you're sitting on inventory or sales are slower than you want. Turn on Maintain Inventory Levels and it protects a shrinking stock position instead of selling through your last units cheap.
Best for brands with obvious competing ASINs.
You own your listing, but you don't own your category. Pick the competing ASINs or Item IDs you're really up against, choose which competitor price Flashpricer should compare to, then decide where you want to sit: match them, a set amount below, or a set amount above. Holding a deliberate premium over cheaper competitors is a real strategy here, not just undercutting. And when a competitor goes out of stock or loses a usable price, Do Not Reprice holds your price steady instead of making a move you didn't intend.
Best for brands who care about how fast inventory is moving.
No competitor required. Flashpricer measures your average daily units over a window you set, counting in-stock days only, so a stockout doesn't make your velocity look worse than it was. Then it prices against either your previous period or a target units per day you define. Sales drop 5%, lower the price $0.50. Sales climb 5%, test $0.50 higher, because strong sales are often a sign you're priced too low. Minimum unit thresholds and a cooldown between moves keep it from reacting to noise on low-volume SKUs.
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+29%
Revenue
Growth
The biggest assumption in private label is the most expensive one
How Flashpricer finds and beats your competition
Connect your catalog and SKUs
Flashpricer easily syncs to your Amazon and Walmart catalogs, bringing in SKUs, sales history, cost data, and more. Start with one SKU or apply CH.AI across your whole brand. Cost sync through SkuVault, Linnworks, Finale Inventory, Sellercloud, and others keeps your margin math current.
1
Confirm your category competitors
Unlike reseller repricing, which targets the sellers on your ASIN, Flashpricer gives you the option of targeting off-listing competitors. Flashpricer auto-suggests similar listings and lets you confirm or reject each one, so the competitive set reflect who you actually compete against in your category.
2
Analyze your data and the market
CH.AI analyzes your sales history, the confirmed competitor prices, BSR movement, daily demand patterns, and your fulfillment and cost data. It builds a per-SKU price sensitivity profile: what the market will bear weekday vs. weekend, low stock vs. restock, launch vs. maturity.
3
Pick your strategy and let it run
CH.AI runs small upward and downward moves inside your min and max, measuring each one against velocity, conversion, and margin. Choose a custom strategy and you set the rules yourself: how far below a competitor you want to sit, or how much to move price when sales speed up or slow.
4
Built for the way private label sellers compete
Why the smartest brands price dynamically with Flashpricer
CH.AI algorithms
Automatically runs pricing experiments using your custom rules, category competition, sales history, inventory, or sales velocity to find the optimal price.
Market insights
Generates interactive per-SKU price sensitivity profiles, repricing event timelines, profit distribution by price, and seasonality heatmaps.
Automated reports
AI Performance Reports compare your price against your top competitors over time, then get delivered to your team on whatever schedule you set.
Profit protection
Auto-calculated min/max from your real costs, marketplace fees, and ROI target. MAP compliance and a floor CH.AI cannot experiment below.
Don't just take our word for it
What our clients are saying about the Flashpricer effect
Real sellers running real Amazon and Walmart brands. See what happens when your repricer was actually built for private label.
Tripled my sales with this change
"Our sales and margins had been slipping for months, and manual repricing just wasn’t enough to keep up with the pace of the market. We were constantly reacting and still falling behind. After switching to Flashpricer, we quickly realized we actually had room to increase our prices without slowing down sales volume. That was a big shift for us. It not only reversed the decline, but ultimately helped us triple profit while continuing to scale revenue."
Gregg Myles
Owner of PerfectCurve
Mind-blowing AI price experiments
"Watching it analyze my listings to identify true comparable competitors—and then use my own sales history to start testing different price points—was honestly mind blowing. It wasn’t just reacting to the market, it was actively figuring out where my products should be priced. Within days, I could see it dialing things in and uncovering opportunities I never would’ve found manually. It completely changed how I think about pricing."
Manuel Campos
Private label brand owner
More strategic approach to repricing
"After making the switch to Flashpricer, I quickly realized my listings were actually underpriced. I had been leaving money on the table without even knowing it. For the longest time, I was hesitant to raise prices because I assumed it would slow down my sales and hurt my momentum. But once I saw how the data actually played out, that fear disappeared. Now I have the confidence to price more strategically, knowing I’m not sacrificing volume to improve margins."
Noah Mincis
7-figure Walmart seller
442M
Daily price changes
$129M
Monthly gross sales
4.8
Amazon reviews
