Walmart Referral Fees, Explained (And Why They Still Catch Sellers Off Guard)

Understanding Walmart Marketplace referral fees by product type and sales price.

If you’ve sold on Walmart Marketplace for more than five minutes, you know referral fees can make or break your margins. They’re unavoidable—but they’re also misunderstood. Even seasoned sellers who know their numbers on Amazon often underestimate how messy Walmart’s category-specific referral fees can be.

Walmart doesn’t charge a flat commission. Instead, they use what’s called a referral fee, a percentage of your item’s total sales price (including shipping, handling, and other charges). That percentage varies depending on your contract category, or what Walmart assigns as your item’s product type.

Sometimes that category is obvious. Other times? Not so much. A set of resistance bands could fall under “Sports & Outdoors,” “Tools & Home Improvement,” or even “Everything Else,” depending on how it’s listed. And those categories carry very different fees.

Walmart’s official breakdown can be found below, but here are some quick highlights from the current fee structure:

• Apparel & Accessories: 5% for items under $15, 15% for anything over $20

• Baby & Beauty: 8% under $10, 15% over $10

• Electronics Accessories: Tiered, with 15% up to $100, then 8% beyond

• Jewelry: A brutal 20% up to $250

• Everything Else: 15%, by default
  

Sounds straightforward until you realize the category Walmart assigns you might not be the one you intended—and that shows up in your Statements tab, not your listing dashboard.

That’s where sellers start losing margin without realizing it. One product miscategorized? Annoying. Hundreds? That’s a tax on your business.

So where does Flashpricer come in?

We built our free WFS Chrome extension to give sellers an instant, accurate view of what they’re really paying—while they browse Walmart listings. No spreadsheet flipping. No second-guessing your P&L.

It’s not just a WFS fee calculator. It’s a live profitability engine that compares WFS vs. FBM, shows real-time Buy Box and competitor data, and surfaces actual fee estimates based on box dimensions and product type.

And yes, it reflects Walmart’s referral fees exactly as they’re structured. That means you get visibility into where you’re losing margin before you ever ship inventory—or worse, price yourself out of the Buy Box without knowing why.

As a team that works with high-volume sellers every day—and has a firehose of pricing data from both Walmart and Amazon—we’ve seen how small category shifts or overlooked fees can quietly erode profit. But the sellers who win long-term are the ones who get surgical about their numbers.

Get sharper.

Download the Flashpricer WFS Extension for free and stop letting miscategorized fees eat your margins.

Walmart Referral Fee Schedule (updated August 4, 2025)

Contract Category	Referral Fee percentage
Apparel & Accessories	5% for items with a total sales price of $15 or less  10% for items with a total sales price between $15 - $20  15% for items with a total sales price greater than $20
Appliances - Compact	12% for the portion of the sales price up to $300; 8% for the portion of the total sales price greater than $300
Appliances - Major	8%
Automotive & Powersports	12%
Baby Products	8% for items with a total sales price of $10 or less; 15% for items with a total sales price greater than $10
Base Power Tools	12%
Beauty, Health & Personal care	8% for items with a total sales price of $10 or less; 15% for items with a total sales price greater than $10
Books	15%
Camera & Photo	8%
Collectibles (for approved sellers)	8%
Consumer Electronics	8%
Electronics Accessories	15% for the portion of the total sales price up to $100; 8% for the portion of the total sales price greater than $100
Grocery	8% for items with a total sales price of $15 or less; 15% for items with a total sales price greater than $15
Home, Kitchen, Decor & Garden	15%
Indoor & Outdoor Furniture	15% for the portion of the total sales price up to $200; 10% for any portion of the total sales price greater than $200
Industrial & Scientific Supplies	12%
Jewelry & Precious Metals	20% for the portion of the total sales price up to $250; 5% for the portion of the total sales price greater than $250
Luggage & Travel Accessories	15%
Music	15%
Musical Instruments	12%
Office Products	15% except 12% for printer cartridges
Outdoor Power Tools	15% for items with a total sales price of up to $500; 8% for items with a total sales price greater than $500
Outdoors Products & Sports	15% except 8% for hunting trail monitors, binoculars, telescopes, spotting scopes, night vision goggles
Personal Computers	6%
Pet Supplies	15%
Plumbing Heating Cooling & Ventilation	10%
Shoes, Handbags, Backpacks & Sunglasses	15%
Software & Computer Video Games	15%
Tires & Wheels	10%
Tools & Home Improvement	15%
Toys & Games	15%
Video & DVD	15%
Video Game Consoles	8%
Watches	15% for the portion of the total sales price up to $1,500; 3% for the portion of the total sales price greater than $1,500
Everything Else	15%