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Repricer Comparison:
Flashpricer vs. Aura

Make sure you're getting the most flexible repricing strategies, the fastest price changes, and the most accurate data available.





Flexible strategies for every business scenario

Experiment with pre-built algorithms or create your own strategies with dozens of highly-customizable rules and competition settings.

Highly-advanced Walmart repricing

The best Walmart repricer on the market, hands down!

Our name is speed

Instant repricing on all plans.

Stop flying blind

Verifies marketplace API data with real-time Buy Box information directly from marketplace sites.

Better value

Starts at $89 per month.

Full-service onboarding

Every 14-day free trial comes with white glove onboarding where we personally set up your listings and strategies.

 Aura Repricer 

Fewer customization options

Also offers pre-built algorithms, but has fewer customization options to choose from when building your own strategy.

No Walmart repricing

Does not offer a Walmart repricer at all.

Get ready to wait in line

Batches price changes together every 15 minutes.

Unreliable API data

Relies solely on marketplace API data which can be outdated and inaccurate.

More expensive to start

Starts at $97 per month.

You're on your own

Does offer a 14-day free trial, but it is up to you to get your account configured correctly during that timespan.

The bottom line

Young Businesswoman

 Flashpricer offers: 

​More customization options, real-time Buy Box data, instant price changes, and a highly-effective Walmart solution. Plans start at $89.

 Go Aura offers: 

Much less customization, unstable marketplace API data, slower price changes, and no Walmart solution. Plans start at $97.

Ready to get started?
Start your free 14 day trial today.

 Accurate data +   faster updates 

Your current repricer is wrong

⚡️ Our competitors use flawed API data

⚡️ 40% is outdated, missing, or wrong

Stop flying blind

⚡️ Automation requires accurate inputs

⚡️ We retrieve the correct Buy Box data fast

The flashpricer difference

⚡️ Reprices based on real-time metrics

⚡️ Analyzes and applies the data faster

your current repricer is wrong stop flying blind the flashpricer difference
Api vs Actual.png

 Customizable strategies 

Pre-built AI algorithms

⚡️ Buy Box optimization 

⚡️ Target Buy Box eligible 

⚡️ Apply upward pressure 


⚡️Ignore competition with sub par selling metrics

⚡️Ignore competition with slower delivery times

Custom scenarios

⚡️ No competition or competition out-of-stock

⚡️ Buy Box suppressed or obtained

⚡️ Custom rules for FBM, WFS, FBA, or specific sellers 

prebuilt algorithms flexible rules custom scenarios

 Perfect profit   protection 

Max prices

⚡️ Prevents listing deactivation

⚡️ Determines reasonable thresholds

Automatic price reset

⚡️ Increases if competitors leave listing

⚡️ Follow the market while out of stock

     to prevent market corrections on restock

Margin protection

⚡️ Respects min profit goal at all times

⚡️ Looks to raise prices when possible

smart max prices automatic price reset magin protection

 Private label &   multichannel 

Sales velocity

⚡️ Automatically finds optimal price

⚡️ Always stays above min profit goal

Automated experiments

⚡️ Best sellers rank and ad spend

⚡️ Varies pricing by time of day

⚡️ Optimize for profit margin and velocity

Syncs across selling channels

⚡️ Offset prices of other marketplaces

⚡️ Abide by your own website pricing


Ready to get started?
Start your free 14 day trial today.

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