Question 1

How do I set up my Flashpricer account and start repricing?

Accepted Answer

Start with our Quick Setup Guide,(https://flashpricersupport.zendesk.com/hc/en-us/articles/28315634492699-Quick-Setup-Guide-Demo) which walks you through account creation, connecting sales channels (Amazon/Walmart), and building your first pricing strategy.

Question 2

What integrations does Flashpricer support?

Accepted Answer

You can connect via third-parties like Finale, Flxpoint, SellerCloud, and more. Or use FTP, Google Sheets, or hosted CSV files. Flashpricer also integrates with Amazon and Walmart directly. Setup guides are available in the Integrations section (https://flashpricersupport.zendesk.com/hc/en-us/sections/28314256366235-Integrations)of our Help Center.

Question 3

Are there onboarding resources to help me get started?

Accepted Answer

Yes! You'll get:
 • A comprehensive Help Center with guides and videos
 • White-glove onboarding from a repricing specialist
 • Ongoing support to help configure winning strategies

Question 4

Do I need a third-party repricer for Walmart, or is Walmart’s built-in repricer enough?

Accepted Answer

Short answer: for most serious Walmart sellers, no — Walmart’s built-in repricer is usually not enough on its own.
Walmart’s internal repricer is fine for very basic use cases, but it has major limitations. It relies solely on Walmart’s API data (which is often delayed or inaccurate), only reprices downward, updates infrequently, and offers very limited control over who you’re competing against or how you respond when competitors disappear, fulfillment types change, or the Buy Box is suppressed.

A third-party repricer like Flashpricer is designed to handle real-world Walmart dynamics. It uses multiple data sources for more accurate pricing signals, updates prices in near real time, allows prices to move up or down, and lets you differentiate strategies by seller, fulfillment method (WFS vs FBM), and market conditions. That flexibility helps you avoid race-to-the-bottom pricing while capturing more margin when competition softens.

Bottom line: if you care about Buy Box consistency, pricing accuracy, and profit protection at scale, a third-party repricer is typically worth it. Walmart’s built-in tool is convenient — Flashpricer is built for performance.

Question 5

How is Flashpricer different from other repricers?

Accepted Answer

Flashpricer is different because it’s built to optimize profit and Buy Box share, not just undercut competitors.
Most repricers focus on reactive, downward-only price changes. Flashpricer uses AI-driven strategies, faster price updates, and more accurate data to help sellers respond instantly — and raise prices when the opportunity is there.

Key differences include:
 • Faster price changes: Instant repricing on every plan, with no batching or throttling, so you’re always first to react.
 • Smarter strategies: AI-powered algorithms that test higher price points, protect margins, and adapt to changing competition 24/7.
 • Better data: More accurate, real-time marketplace data — especially on Walmart — so pricing decisions are based on what’s actually happening, not delayed or incorrect reports.
 • Real seller control: Decide when to reprice, block downward moves, auto-increase prices when competition disappears, and set clear profit thresholds.
 • Advanced insights: Detailed visibility into sales, profit, seasonality, and repricing history to understand what’s really driving performance.
 • Built for Amazon and Walmart: Purpose-built support for both resellers and private label sellers across both marketplaces, including WFS-aware Walmart strategies.
In short, Flashpricer doesn’t just help you win the Buy Box — it helps you keep it at the highest possible price.

Question 6

I am a private label brand, so I don't have competition on my listings and I don't compete for the Buy Box. Can I still use Flashpricer?

Accepted Answer

Yes. Flashpricer works for private label brands, even if you don’t compete for the Buy Box or share listings with other sellers.
Instead of reacting to competitors, Flashpricer helps private label sellers find the optimal price point for each product by analyzing sales velocity, demand patterns, seasonality, inventory levels, and market signals. The system runs controlled pricing experiments, adjusts prices automatically, and learns which price levels maximize revenue and margin over time.
Flashpricer also keeps pricing aligned across Amazon, Walmart, and your own site, enforces minimum and maximum profit thresholds, and reacts instantly to changes in demand or performance. For private label brands, it replaces manual price testing with automated, data-driven optimization — helping you grow profit without guesswork or constant hands-on pricing work.

Question 7

Can Flashpricer automatically set min and max prices using cost data?

Accepted Answer

Yes. Flashpricer can automatically calculate and enforce minimum and maximum prices using your cost data.
Once you connect your costs — via direct integrations, hosted CSV or FTP, Google Sheets, Dropbox, or manual upload — Flashpricer continuously ingests that data and factors in marketplace selling fees. From there, it automatically sets profit-protecting min prices and strategic max prices for each SKU.
This ensures you never price below your true cost, avoids race-to-the-bottom pricing, and allows more advanced repricing strategies to run safely. As costs or fees change, Flashpricer updates pricing in real time and pushes accurate prices back to Amazon and Walmart without manual intervention.

Question 8

What pricing plans are available?

Accepted Answer

Flashpricer offers two sets of plans depending on how you sell.

Reseller Plans (for Buy Box competition)
Designed for sellers competing with other merchants on the same listings. Every plan includes instant repricing, integrations, and custom strategies to help you win the Buy Box.
 • Spark — $50/mo
 1,000 Amazon listings or 250 Walmart listings (up to $10K monthly sales).
 • Solo — $129/mo
 2,500 Amazon listings or 600 Walmart listings.
 • Pro — $145/mo
 5,000 Amazon listings or 1,000 Walmart listings, plus 2 channels, Auto-optimize Buy Box, CH.AI competition-based algorithm, and Advanced Insights.
 • Turbo — $199/mo
 15,000 Amazon listings or 2,000 Walmart listings, plus 3 channels.
 • Accelerate — $359/mo
 30,000 Amazon listings or 5,000 Walmart listings, plus 6 channels.
Best fit if you compete for the Buy Box and want the fastest, most flexible repricing to stay ahead of rivals.
Private Label Brand Plans (for single-seller listings)
Built for brand owners who are the only seller on their listing and want to optimize pricing for seasonality, velocity, and profit. These plans include CH.AI algorithms purpose-built for private label sellers.
 • Turbo — $199/mo
 Up to 50 SKUs across Amazon & Walmart, with 3 channels and advanced CH.AI Private Label algorithms.
 • Accelerate — $359/mo
 Up to 100 SKUs across Amazon & Walmart, with 6 channels and expanded AI algorithms for sales velocity and product launches.
 • Elite — $559/mo
 Up to 250 SKUs across Amazon & Walmart, with 10 channels, advanced insights, and the full AI suite.
Best fit if you’re a private label brand optimizing for demand patterns, margin growth, and smart scaling.
All plans include Instant Repricing, Integrations, and Custom Strategies. You can start with a free trial and scale up anytime as your catalog grows.

Question 9

Is there a free trial available?

Accepted Answer

Yes—get full access to any plan free for 14 days. No credit card required.

Question 10

What are CH.AI Private Label listings?

Accepted Answer

These are enhanced repricing slots powered by our Competitive Heuristics AI (CH.AI) that use proprietary logic for private label SKUs. More CH.AI slots are included as you move up plan tiers.

Question 11

Which features are exclusive to higher-tier plans?

Accepted Answer

• Solo+: Auto-optimize Buy Box
 • Pro+: CH.AI Competition-based algorithm, Advanced Insights
 • Turbo+: More selling channels and CH.AI listings

Question 12

Can Flashpricer manage Amazon and Walmart repricing in one place?

Accepted Answer

Yes. Flashpricer lets you manage Amazon and Walmart repricing from a single dashboard.
You can assign different repricing strategies by marketplace, customize rules for each channel, and track performance with marketplace-specific reports — all without switching between Seller Central and Walmart Seller Center. This makes it easy to see how your entire business is performing in one place while still optimizing pricing differently for Amazon and Walmart.

Question 13

Does Flashpricer include profitability calculators for Walmart and Amazon?

Accepted Answer

Yes. Flashpricer includes profitability calculators for both Walmart and Amazon.
In addition to built-in cost and margin logic inside the Flashpricer platform, we offer a free Chrome extension that lets you calculate profitability directly while browsing live Walmart or Amazon listings. You can instantly compare WFS vs. FBM on Walmart and FBA vs. FBM on Amazon using real platform fees — no spreadsheets or guesswork required.
The extension also shows competitor pricing, Buy Box history, estimated sales, and key product details, making it useful for both active repricing decisions and product research before you source inventory.

Question 14

How fast is Flashpricer compared to other repricers?

Accepted Answer

Flashpricer updates prices as fast as each marketplace will allow — without batching or throttling.
On Walmart, Flashpricer can push price changes almost instantly, often up to four hours faster than Walmart’s internal repricer. That speed advantage lets you react to competitor changes and Buy Box shifts before other sellers even see the update.

On Amazon, Flashpricer submits price changes immediately and they typically appear on the storefront within minutes, once Amazon accepts the update. Flashpricer never batches or delays price changes on any plan, so every seller gets the fastest repricing speed possible — not a throttled version that requires an upgrade.

Question 15

Can I connect multiple channels or accounts?

Accepted Answer

Yes. Higher plans support multiple Amazon/Walmart stores. You can apply custom strategies, set different rules per channel, and exclude specific competitors.

Question 16

Does Flashpricer support MAP (Minimum Advertised Price) compliance?

Accepted Answer

Yes. Flashpricer respects MAP settings and adjusts your pricing automatically to stay compliant—no manual enforcement needed.

Question 17

Does Flashpricer account for Walmart WFS, FBM, and Amazon FBA shipping costs?

Accepted Answer

Yes. When your Walmart WFS inventory sells out, Flashpricer automatically switches to include the FBM shipping costs tied to that SKU, so your Min/Max calculations stay accurate. Flashpricer is the only platform that precisely handles **both WFS and FBM shipping fees—and the seamless “flip-flop” between them—**giving you true, real-time profitability data across Walmart and Amazon FBA.

Question 18

How does Flashpricer help sellers win and keep the Walmart Buy Box?

Accepted Answer

Flashpricer helps sellers win — and keep — the Walmart Buy Box by optimizing for how Walmart actually awards it, not just by chasing the lowest price.
Unlike basic repricers, Flashpricer accounts for Walmart’s full Buy Box criteria, including price competitiveness, fulfillment type (WFS vs. FBM), seller performance, and Walmart’s cross-site price checks. Our AI uses more accurate, multi-source pricing data and pushes near-instant price updates, often hours faster than Walmart’s internal repricer.
That speed and accuracy matter. Flashpricer can raise prices when competition disappears, avoid unnecessary price drops, and adjust strategies by seller or fulfillment type — helping you maintain Buy Box share instead of briefly winning it and losing margin. The result is more consistent Buy Box ownership, higher sales velocity, and better profit control on Walmart Marketplace.

Question 19

What is Yo-Yo pricing and when should sellers use it?

Accepted Answer

Yo-Yo pricing is a controlled repricing strategy that helps sellers discover how high they can raise prices without losing sales or Buy Box consistency.
Instead of constantly chasing the lowest price, Yo-Yo pricing intentionally raises your price at set intervals, holds it briefly, then automatically returns to your normal repricing rules. This allows you to test higher price points safely, gather real conversion data, and uncover your product’s true “ceiling price” — without permanently giving up competitiveness.
Sellers should use Yo-Yo pricing on high-velocity or stable Buy Box listings where demand is consistent and there’s room to explore margin. It’s especially effective for SKUs that already sell well, where even small price increases can significantly boost profit per unit.

Question 20

What analytics does Flashpricer offer?

Accepted Answer

Our Advanced Insights dashboard includes:
 • Repricing history graphs
 • Sales and profit distribution
 • Buy Box win rate
 • Seasonality heatmaps
 • Competitor pricing analysis
 • Competitor inventory levels
 • Order-level profitability
 • Advertising Metrics (ACOS, TACOS, ROAS)

Question 21

Can I see real-time sales data in Flashpricer?

Accepted Answer

Yes. Use the “Sales Today” and “Sales Last 30 Days” columns to instantly identify top and underperforming products. No delays, no guesswork.

Question 22

Does Flashpricer offer collaboration tools?

Accepted Answer

Yes. You can add notes directly to listings to track strategy changes, restocks, or experiments. Great for teams managing large catalogs. You can also invite team members to collaborate within the same interface on a specific brand, or—if you’re an agency—use shared logins to seamlessly toggle between multiple client brands from one dashboard.

Question 23

How does Flashpricer help sellers with large catalogs?

Accepted Answer

From fast-loading filters and expandable charts to bulk editing and real-time insights, Flashpricer is built for high-volume sellers managing thousands of SKUs efficiently.

Question 24

How does Flashpricer support agencies managing multiple brands?

Accepted Answer

Flashpricer is built with agencies in mind. You can create agency-level logins that let you toggle between all the brands you manage from a single dashboard—no need to sign in and out of separate accounts. Within each brand, you can invite team members or client contacts to collaborate in the same interface, assign roles, and leave notes on specific listings to track strategy changes, restocks, or experiments. This setup makes it easy to maintain clear oversight across every client while giving each brand’s team the access they need.

Question 25

How does Flashpricer handle FBM shipping costs in repricing?

Accepted Answer

Flashpricer handles FBM shipping costs by separating shipping from product cost, so your repricing decisions stay accurate and profitable across Amazon and Walmart.
For Amazon FBM and Walmart listings, you can define FBM shipping costs independently from product costs. Flashpricer automatically factors those shipping costs into your minimum and maximum price calculations, ensuring margins are correct at all times.
On Walmart, this is especially powerful because listings often flip between WFS and FBM. Flashpricer intelligently applies FBM shipping costs only when a listing is merchant-fulfilled and removes them when WFS inventory is active. That means no accidental underpricing when fulfillment changes — even if you forget to adjust anything manually.
The result is cleaner cost visibility, more accurate profitability thresholds, and fully automated protection against fulfillment-based pricing mistakes.

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