Repricing Case Study

PerfectCurve Accelerates Profitable Growth with Flashpricer's Private Label Repricer

Brand Name: PerfectCurve

Category: Home Organization Accessories

Sales Channel: Amazon

Seller Name: Gregg Myles, CEO

260%

Profit Boost

343%

Units Sold

Flagship Amazon SKU Was Facing a Period of Declining Sales

PerfectCurve, a trusted consumer brand specializing in home organization products, faced a mounting challenge in early 2025. Its flagship Amazon SKU—the PerfectCurve Cap Rack—was once a consistent performer but had entered a period of decline:

Sales volume and profitability had diminished for multiple consecutive quarters
Competitor activity was intensifying, eroding customer share of voice
Manual pricing updates proved too slow to capture market opportunities
Profit margins were under increasing pressure, with stagnant strategies unable to restore momentum

Gregg, the CEO, knew that in order to protect the brand’s Amazon presence, PerfectCurve needed more than incremental change. It needed a turnaround strategy centered on intelligent, margin-conscious automation.

PerfectCurve's Objectives

Reverse Declining Sales

After several quarters of slipping sales, the immediate goal was to stabilize the Cap Rack and return it to a consistent growth path, while protecting the brand's long-term position on Amazon.

Maintain Profitability

Driving higher volume was only valuable if margins held strong. PerfectCurve needed a repricing approach that struck the right balance between velocity and sustainable profit.

Analyze Results

Success had to be proven in hard numbers that quantified ROI through measurable profit and revenue gains. There needed to be a clean way to view the numbers and validate Flashpricer's impact.

“Our sales and margins had been slipping for months, and manual repricing wasn’t enough to stop it. Flashpricer not only reversed the decline — it helped us triple profit and scale revenue far beyond expectations. This tool is now core to how we compete on Amazon.”

Gregg Myles, CEO of PerfectCurve.com

The Profitable Results Achieved by Flashpricer's Private Label Repricer

In April 2025, PerfectCurve implemented Flashpricer’s CH.AI Repricer on its Cap Rack SKU. The AI-powered engine provided:

Real-time pricing optimization that monitored competitor moves and demand signals
Margin-aware adjustments to ensure profitability scaled alongside volume
Automated intelligence that removed guesswork and manual intervention
Perfect balance of sales velocity and profitability, to achieve the highest possible return on investment

The repricer went live on April 30, 2025, establishing a clear 90-day test window against the previous 90-day baseline.

90-Day Comparison

See how our repricing solution impacted PerfectCurve's key business metrics.

	Pre-Repricing	Post-Repricing	% Change
Revenue	$21,689	$92,958	+329%
Profit	$5,965	$21,484	+260%
Units Sold	1,086	4,811	+343%

Key Outcomes

PerfectCurve’s turnaround story underscores the power of intelligent repricing in today’s marketplace environment.

More Revenue

Revenue quadrupled as smarter pricing and stronger Buy Box presence unlocked growth. PerfectCurve turned a declining SKU into a top performer within 90 days.

Better Margins

Profitability tripled, proving growth didn’t come at the expense of margin. Flashpricer’s margin-aware automation delivered sustainable gains, not just higher volume.

Higher Sales Velocity

Unit sales surged 4.4 time higher, reversing multiple quarters of slowing movement. Intelligent repricing kept the Cap Rack competitive and drove faster sell-through.

Operational Efficiency

Pricing was automated end-to-end, freeing the team from manual updates. PerfectCurve saved hours each week while achieving stronger results across revenue and profit.

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